When it comes to home staging it isn’t about how much money you spend, but about creating the right atmosphere to entice buyers. The reality is that most buyers need an emotional trigger, an internal reaction that prompts them to make an offer on a home, essentially they need to “fall in love” with a property and picture themselves and their family in the space.
Home Staging is hands down the single best tool a home seller can have in their tool box in order to effectively market their property so it sells for the most amount of money in the shortest amount of time. What staging does is highlight the positives of a property and downplay the negatives.
In creating a staging solution for your home, you are going to want to first edit out all of the unnecessary items, such as excess furniture, clothing, books and other items that are not essential to showcasing the space. In order to successfully showcase your property you can either use existing furniture and accessories that you already own by “shopping your house” or supplement what you own by renting furniture in order to achieve a certain look.
Again, it is important to keep in mind that home staging is a marketing tool pure and simple to sell real estate; renting furniture is akin to set decorating and scene setting. Essentially that is what you are doing by creating a certain look and sending a message to a potential buyer. If your home is more modern, but your furniture is overly traditional, rent some more modern pieces to mix in with your existing look. Additionally, if you are marketing your home to younger buyers and your furniture is old and outdated, renting furniture that will create a look that will appeal to your target buyer is key.
While we are selling the space, and not the “stuff”, the reality is, furniture that is worn, outdated, oversized or the wrong design aesthetic can serve as distractions to a potential buyer and take away from all the hard work that has gone into trying to sell your home.
When my firm works with home sellers, 90-percent of the time we are renting furniture in order to showcase the property. Nearly 100-percent of the time, we are also purchasing affordable accessories in order to add “finishing touches” to the space, such as toss pillows, vases and throws.
So where do you go to rent furniture? Some of the biggest names in the rental furniture business are Aaron Furniture Rental, Cort Furniture Rental, Brook Furniture Rental and AFR Furniture Rental. All of these companies either have a regional or national presence.
Furniture Rental companies, years ago, were considered to be only for corporate relocation clients, college students or short term renters, now nearly all have home staging divisions in which they work directly with professional home stagers and home sellers. Most furniture rental companies work the same way, they often require a minimum 3 month commitment and will deliver as well as assemble all of the furniture, making the process super easy!
There is an art however to choosing the right pieces, as staging isn’t just about renting a bunch of furniture and tossing it into a room. I would suggest that you first begin by creating a floor plan, then selectively identify those pieces that are needed and create a color palette. From there, rent the furniture and accessories that are needed. Use your floor plan as your “shopping guide” to create a winning look that sells!
Until next time,